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Innovaccer • Data Activation Platform 

Rethinking Innovaccer’s in-house ETL platform to accelerate data activation

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Reducing the cost and time of delivering services to each customer is crucial for any B2B organisation to reach more customers.

At Innovaccer, activating customer data is the most time-consuming and costly aspect of the lifecycle. Data activation is done via DAP (Data Activation Platform), Innovaccer's in-house ETL platform. It integrates patient data from multiple sources, standardizes it into a unified data model, and activates that data to power up apps and dashboards.

This created the opportunity: HMW reduce the time to activate customer data?

My Role

I started as an IC on DAP and executed the product revamp around P0 items. Now, I lead a team of 3 designers and work closely with the product and design leadership to define the product roadmap.

Team

4 Product Designers, 3 Product Managers, and 18 Developers across 3 scrum teams.

Timeline

Phase 1: Q3 2022 - Q2 2023. Launched GA in Oct 2023.
Phase 2: Q3 2023 - Present

To reduce data activation time, I:
 

  • Understood the existing user and data journey.

  • Identified gap themes across product and process areas.

  • Created an ideal end-to-end journey (DAP NorthStar).

  • ​Validated the ideal journey with users, SMEs, and leadership to identify P0 items.

  • Led a team of 3 designers to ship P0 items.

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Introducing DAP NorthStar, a reenvisioned experience on how multiple journeys (data, product, and user) combine to create a user-first data platform.​

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  • Collect customer metadata within the platform.

  • Use the metadata to power up the data engineer’s journey.

    • Automate manual steps.​

  • Create wizard-like experiences to run ETLs.

    • Run data quality as part of the ETL to avoid reingestion.

    • Use AI to validate data queries.

  • Enable data observability natively.

⏰

~50%

Reduction in time to activate customer data (as of Q424)

​🏇

129

Manual steps automated using metadata and wizards

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Get in touch to know more about the process, learnings, and impact.

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